Ideally, your content is just a gateway that leads a user from a search to your website, entertains or informs them, and then guides them to tour the rest of your site for their needs. Hence - Search Engine Optimisation or SEO. Those new to SEO think that this kind of …

What's more, these keywords can really help you to understand your customers' intentions. Over time, you'll develop an optimized, online marketing program that you can monitor and tweak as needed. To start SEO for a webpage, first choose one target keyword. The primary phrase should be relevant to the topic …

If your budget only allows for one person to run marketing, the novice will generally work the hardest and cover the most ground. Is your homepage title tag duplicated on another web page? The right content can attract the right users through your business funnel. My grandson would love a …

If you want to link to somebody but you don't want it to count as a vote (you don't want to pass link-juice), or you support user-generated content and want to deter spammers, you can use a nofollow link. Google says it discounts the value of those links. I'm not …