Wait. Is content really that simple?

Another way to add to this is by making sure your business is on the 21st century equivalent of the yellow pages, by adding your information to sites such as Google Maps. When someone mentions search engines, do you automatically assume they're talking about Google? The world needs more storytelling …

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Technical aspects of marketing on Google

SEO is important for websites because most of their traffic will be from natural search, or traffic from search engines. The upfront costs for an in-house expert may seem minimal, but depending on your chosen candidate's level of expertise, you may end up paying more than you expect. How can …

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Assistance in selecting company logos and slogans for SEO

One important concept to choosing keywords is to think like the user (that is utilising the search engine) and think about what they would actually type in to seach for services that you offer. The August 2018 “medic update” penalised a lot of websites offering health and medical advice. I …

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Never changing web 2.0 will eventually destroy you

The easiest way to do this is to read your own website. If the Google bot goes through your website and manages to access all sub-pages within just a few clicks, it can use its limited crawl budget to scan and index more pages. Optimizing the click path pays off …

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Great ideas about bounce rates to share with your colleagues

Classic search optimization and growth hacking differ in yet another way. High-quality content on and off your website and using strategic link-building tactics (internal links and backlinks) is a critical component to achieving relevancy. This strategy protects the website's viability against the frequent changes in Google's rules and priorities. Before …

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I urge you to think about nofollow links

Positioning that involves creating a memorable set of uses for a product emphasizes the use or application approach. SEOs have tried many ways to sneak in links. One of the more creative ways was to embed a link into an infographic. When people would copy the infographic because they liked …

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