Never changing web 2.0 will eventually destroy you

The easiest way to do this is to read your own website. If the Google bot goes through your website and manages to access all sub-pages within just a few clicks, it can use its limited crawl budget to scan and index more pages. Optimizing the click path pays off …

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Great ideas about bounce rates to share with your colleagues

Classic search optimization and growth hacking differ in yet another way. High-quality content on and off your website and using strategic link-building tactics (internal links and backlinks) is a critical component to achieving relevancy. This strategy protects the website's viability against the frequent changes in Google's rules and priorities. Before …

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I urge you to think about nofollow links

Positioning that involves creating a memorable set of uses for a product emphasizes the use or application approach. SEOs have tried many ways to sneak in links. One of the more creative ways was to embed a link into an infographic. When people would copy the infographic because they liked …

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