It is very important that you are careful about the various Google search engine guidelines on creating content. SEO is very simple, and unless you're a very large company it's probably not worth hiring somebody else to do. Blogging is a great way to stay up to date while easily …

Localising your search engine optimisation can offer a range of great rewards to your business. It can do more than raise awareness of your business within the local area, but it can help to attract a great deal more attention online which can provide an added boost to your comprehensive …

My personal perspective on e-businesses and their websites, is that if they don't take pride in their websites and show to their customers a passion for what they do, chances are, they won't take pride in their products, and the passion for providing good customer service will also be missing …

What is it about Google algorithm updates that send all of our thoughtfully crafted, tried-and-true, SEO strategies out the window? Along its path, several artifacts are produced to foster better tracking and management of overall SEO efforts. Geodemographic segmentation identifies potential customers by combining demographic information, geographic Some market segments …

Usually duplicate content is bad. Google filters it out and links and social signals are split over several different URLs even if the content is the same. And the major definitive terms in your query are keywords. The maintenance phase takes care of problems (minor and major) found in the …

Spacing between lines and paragraphs prevents text from turning into a cluttered, unreadable mess. Learn about all the players in your business area. Backlinks are an important part of SEO as they can promote your website. Linking to other websites helps to increase your popularity, reputation and most importantly your …

For those SEO agencies and professionals who have been watching closely, the signs have been there for some time. There is no stronger recommendation for a Web site than the approval of a friend. A major consideration when creating internal backlinks is how you link different assets together. Its like …

Ideally, your content is just a gateway that leads a user from a search to your website, entertains or informs them, and then guides them to tour the rest of your site for their needs. Hence - Search Engine Optimisation or SEO. Those new to SEO think that this kind of …

What's more, these keywords can really help you to understand your customers' intentions. Over time, you'll develop an optimized, online marketing program that you can monitor and tweak as needed. To start SEO for a webpage, first choose one target keyword. The primary phrase should be relevant to the topic …

If your budget only allows for one person to run marketing, the novice will generally work the hardest and cover the most ground. Is your homepage title tag duplicated on another web page? The right content can attract the right users through your business funnel. My grandson would love a …

This may be difficult because consumers collect and integrate information about products from a wide variety of sources, including the internet and social media. Also, the landing page's content is often limited, and you cannot write whatever you want wherever you want. It doesn't matter how many searches a keyword …

Classic search optimization and growth hacking differ in yet another way. High-quality content on and off your website and using strategic link-building tactics (internal links and backlinks) is a critical component to achieving relevancy. This strategy protects the website's viability against the frequent changes in Google's rules and priorities. Before …

It is especially problematic when /page and /page/ show the same content since, technically speaking, these two pages aren't even in the same directory. Based on the collected information, Google bot analyzes your website, taking into account factors, precisely known only to people from Google. Emotions and feelings also affect …

If you want to link to somebody but you don't want it to count as a vote (you don't want to pass link-juice), or you support user-generated content and want to deter spammers, you can use a nofollow link. Google says it discounts the value of those links. I'm not …

This aims is to get more visitor traffic for a website, as well as improve its visibility on a search engine, in an organic and un-paid manner. They can be used to create content for sharing on social media sites like Facebook, Twitter and Medium, for example. It wants to …

Positioning that involves creating a memorable set of uses for a product emphasizes the use or application approach. SEOs have tried many ways to sneak in links. One of the more creative ways was to embed a link into an infographic. When people would copy the infographic because they liked …

SEO is a long-term commitment that offers long-term results. Know that good SEO isn't going to take a few days and you won't see huge results in weeks. SEO takes months, but the benefits last for years. Optimizing websites for mobile browsers is critical if you want to rank well …

Many site owners create their sites blindly, without conducting proper research. When you've listed out your URLs and their keywords, run down the list and look for any duplicate entries. Also a rule of thumb the title should be no more than 70 characters. Have you seen these wonderful large …