Technical aspects of marketing on Google

SEO is important for websites because most of their traffic will be from natural search, or traffic from search engines. The upfront costs for an in-house expert may seem minimal, but depending on your chosen candidate's level of expertise, you may end up paying more than you expect. How can …

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A measure of quality based on clickbait

As they spend time getting to know your business, they'll increase their dwell time on your page, which sends a positive signal to Google that your page is relevant. Text without headings is terrible to read. Headings and subheadings are the most important anchor points a reader has in the …

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