SEO is important for websites because most of their traffic will be from natural search, or traffic from search engines. The upfront costs for an in-house expert may seem minimal, but depending on your chosen candidate's level of expertise, you may end up paying more than you expect. How can …

As they spend time getting to know your business, they'll increase their dwell time on your page, which sends a positive signal to Google that your page is relevant. Text without headings is terrible to read. Headings and subheadings are the most important anchor points a reader has in the …